Page 14 - DFDS Ship Shore Seminar June 2019 Q and A_2019

◀24

Q We want to compete

with P&O but how A
are we measuring our Pricing is tracked daily and we look at products and options
service against them offered. If we change prices, they respond, and vice versa. We
and how are we doing? should not pay too much attention to what other operators are
doing and continue to provide an excellent customer experience
to retain customers. It is important to remain good neighbours
with them, and they are successful, which brings stability.

◀25
Q Customer experience

seems to be a big A
positive focus from what Yes, now that we are all
we are hearing today. part of one large business unit,
Can we do these things in we will of course, share best
practice and insure that we offer
DINE to make it better?
fantastic customer experiences
to all, regardless of the route.

◀26

Q Will there be a day
where our development A
and promotion strategy will Yes, absolutely. We already have a recent
encompass all routes? E.g. case where Robert Bately, one of our D-Class
could an SCC on the D-Class Business Leaders was successful in his
move to the Newcastle route? application for a Commercial Head position
on that route. If you have the right attitude,
skills and confidence, anything is possible.

Page 14 | Ship Shore Seminar, Q&A June 2019