Page 11 - DFDS Ship Shore Seminar June 2019 Q and A_2019

◀15

Q Have we seen improvements

to our business since the A
reorganisation of the passenger Yes we have seen significant
department, or are we missing improvements in certain areas. For
a trick with not having local example, revenue management moved to
specialists? Copenhagen but we were lucky enough to
retain the 'local knowledge' through Claire
Hoskins who relocated to Copenhagen.

◀16
Q Does the company

intend to carry foot A
passengers if we go for We believe that in a duty free market passengers
duty free? will take the opportunity to bring their vehicles
onboard. An increase in foot passenger volumes is
unlikely to be noticed due to car capacity vs. what
people can carry themselves. But as always, a business
case can be looked at if the market changes.

◀17

Q Prices have
increased onboard, for A
example, £2.95 for a The strategy is to sell
cup of tea, is there a cake with the hot drink. The
strategy for this? prices are slightly cheaper
on P&O but we make up for
that because we believe our
quality is better.

Page 11 | Ship Shore Seminar, Q&A June 2019