Page 4 - Brewdog Teaching Notes

Assessment

Length - As a guide the length of the report should be

around 2000 words.

Write a report

The report should use the theory discussed in your Lectures

to highlight the key issues facing BrewDog case study. You
are not required to cover all theory but focus on those areas

that your research suggests are the most significant e.g.

Entrepreneurship, Finance, Crowdfunding, venture capital,

Marketing, and growth. Structure the report using

appropriate theory from the modules and back up this
analysis with referenced data from a range of reliable

sources.

The report structure should be as follows:

· Part A - provide a profile of BrewDog. This should

consider the founders/owners and the internal factors of

the company such as culture. This may include group
structure e.g. bars V breweries, the number and locations

of people, financial detail and command and control over

a period of time, group objectives, etc. (around 500
words).

· Part B - analyse the key factors in the case study that

led to the company’s position going into the second
lockdown. Also consider the market, competitors,

customers (Punks), suppliers, (around 500 words).