Page 6 - Brewdog Teaching Notes

Case Usage

The case was developed and used with both undergraduate

and post graduate students (preferably at the start to mid

parts of the course). BrewDog is a case that fits well on
finance, marketing and entrepreneurial courses. It is a case

study designed to allow in-class work to be carried out and
discussion to be developed in general through applying

theory to practice.

However, in response to the Covid-19 pandemic the case

study, teaching note and related theory have been produced

in flipping book format for online dissemination and use.

This will allow a more efficacious student participation.