Page 10 - Brewdog Teaching Notes

Objectives & Learning Outcomes

After reading this case study you should

1: Appreciate the value of, attributes of, and the roles and

responsibilities of entrepreneurs

2: Appreciate crowdfunding as a financial tool

3: Appreciate the function of venture capitalists

4. Understand the importance of valuation

5: Understand the importance of branding

6. Understand the relationships between finance, growth,

and sustainable competitive advantage.