Page 11 - Brewdog Teaching Notes

BREWDOG

What effective leaders need to be, know & do!

Set Direction

• Understand and appreciate
external factors
• Be future oriented
• Turn Vision into Action

Demonstrate Personal Character
• Live the values of the firm

• Create a positive self-image
• Display cognitive ability and
personal charm

Build Organisational Capacity Mobilise Individual Commitment

• Build infrastructure • Direct emotions
• Leverage diversity • Manage attention
• Build teams • Share power & authority
• Manage change • Build collaborative relationships
• Design human resource systems

BrewDog

Diagram 1

James Watt and Martin Dickie have crafted a strategy drawn

from their entrepreneurial characteristics where risk-taking