Page 9 - Brewdog Teaching Notes
P. 9
Assessment Questions
Q1. Critically assess the validity of the £1.85bn valuation
made under the EFP Tomorrow fund raising at
BrewDog.
Q2. Marketing and branding are an integral function of
BrewDog’s strategic success. Discuss
Q3. BrewDog’s success is based on an extrapolation of the
character of the founders of the enterprise.
Q4. You are a purchaser going invest in BrewDog but what
are you buying and how do you assess it?
Q5 Victor Hugo once said,
“There is nothing like a dream to create the future.”
And
“There is nothing so powerful as an idea whose time
has come”
to what extent do these relate to BrewDog?
6. Will BrewDog ever be as good at selling beer as it is at
selling shares?
