Page 8 - Brewdog Teaching Notes
P. 8
Case Issues
Case issues range from questioning the role and
responsibilities of the entrepreneur to aggressive marketing
and financial restructuring.
Issue 1
How should BrewDog maintain its growth in the face of
COVID-19?
Issue 2
To what extent will achieving an IPO change the company,
its culture, structure, and performance?
Issue 3
Finance through Crowdfunding may be coming to an end
but the basis of its success, the Punks is an issue that still
needs to be addressed.