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financial institution with a unique focus on serving local

               markets.


               Originally HSBC is like the diplomatic service opening

               legations and embassies in new countries/markets to

               finance the growing trade between e.g. China and the

               United Kingdom.


               It attracted customers from different global markets that

               would also enhance its financial earnings and ensure its
               financial success in the banking industry and becoming the


               second largest bank in the world.

               However, its structure was akin to a holding company or

               international business rather than a highly integrated,

               multinational, global one.


               Its position as the world’s ‘local bank’ enabled it to approach

               each country uniquely, blending local knowledge with a

               worldwide operating platform.  But, decision making, to a

               great extent, resided in the subsidiary.
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