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HSBC Profile
HSBC
Predecessors
Sector Banking & Financial Services
‘world’s local bank’
Tagline/ Slogan ‘HSBC helps you unlock the world’s potential’
USP HSBC has a 150 years’ experience
HSBC STP
Segment Individuals, Commercial, Corporate & Personal Banking
Target Group Large Enterprise, Individuals, Global market reach – local markets
Global but adapting to local environments, Complete Banking and
Positioning financial solutions
HSBC’s Bank Competition
Bank of America
Citi Group
BNP Paribas
China Bank of Construction
Royal Bank of Scotland
Standard Chartered
Bank of Australia
Deutsche Bank
