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Introduction
Diagnostics
EXTERNAL FACTORS
INDUSTRY ENVIRONMENT
HSBC few suppliers but their
products are of relatively
little importance and, if
needed, could easily be
replaced by in-house.
Moderate
Many substitute products
Emerging virtual
currencies
High
Low/Moderate Highly competitive Moderate
Local but Global
Startup costs: high
Legal processes to open a bank
are complicated
Compliance
Many customers
Low switching costs
Moderate/High
Diagram 1
