Page 48 - Flip Banks TG

ISSUE 3

Strategy

Once a SWOT is completed there are four strategies

management can choose from to guide the future direction

of the company, namely:

Growth,

Stability,

Retrenchment, and

Combination

In terms of Generic strategy Barclays have chosen to

retrench into their primary markets of the U.S. and

U.K./Europe through developing their digital footprint as he

future driver. At the same time costs are being attacked as

high cost branches are disposed of.

Jes Staley came under pressure from investors over his

decision to reallocate money towards Barclays’ investment
bank in the hope that it could challenge on both sides of the

Atlantic.

Investment banks specialize in large and complex financial

transactions, such as underwriting, acting as an

intermediary between a securities issuer and the investing

public, facilitating mergers and other corporate

reorganizations, and acting as a broker and/or financial

advisor for institutional clients.