Page 49 - Flip Banks TG

Staley had previously told analysts that “you cannot cut

yourself to glory” when challenged over the wisdom of his

turnaround strategy of moving money towards the

investment banking division, which has struggled for returns

in recent years relative to other parts of the business.

Diagram 5 gives a broad view of the steps in the strategy

process undertaken at Barclays

Corporate Level Business Level Decision Maker
Stability Differentiation Prospector –

Digital and technology identifies new market
development opportunities
Expansion Costs Analyzer – increase

Branch closure information systems and
detailed investment of
options
Retrenchment Focus Defender -maintains

Retrench into U.S. and U.K. market share with no
markets. Sell off African venture. market development

Combination Stuck in the Reactor – deals with
middle things as they arise

Diagram 7

The business level decisions are complex and inter-related

as diagram 5 demonstrates – Stuck in the middle does not

apply.