Page 53 - Flip Banks TG
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High              Star                Problem Child (?)


                                        Technology


                                             Movement   Funds Flow   Africa      Divest

                           Market Growth Rate


                                        Cash Cow                        Dog
                                   U.S.

                                   U.K./Europe    Funds Flow     Branches       Divest
                                   Investment
                                   Banking

                         Low

                              Low          Relative Market Share         High




                 Diagram 10






               The decision was taken to dispose of them where possible

               and use the released funds to support other more

               potentially rewarding ventures such as technology

               development and investment banking.


               However, by far the smaller of the two key markets of the
               U.S.A. and U.K. is the U.K. accounting for about 5 per cent of

               the global investment banking whilst the U.S.A. has 50 per

               cent.
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