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Cost

Branch Closure/African ops

Barclays

Focus Differentiation

U.S. Digital Technology

U.K./Europe Blockchain

Diagram 8

A fundamental objective of Barclays’ strategy is the drive for

both efficiency and effectiveness which is the combination

of Diagrams 6 and 7.

At the end of the day digital is not just about taking what’s

being done in the physical world and putting it on digital it

requires organisational support, finance and integration.

Barclays is providing such as part of their restructuring

drive. Barclays moreover, has a certain ‘first mover’

advantage on Blockchain and is developing outside

relationships to acquire digital knowledge.