Page 29 - TSB G Case Study
P. 29

Ref: (19)





                 Bank’s Business Model




                                                                                   The Banks’
                                                                                   business

                                                                                   model is

                                                                                   often
                                                                                   portrayed as

                                                                                   a “bricks and

                                                                                   clicks” model

                 where branches and online banking are combined to
                 provide customer service. However, “what happens when

                 the clicks don’t work and the bricks aren’t there?” (20)
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