Page 34 - TSB G Case Study
P. 34

Lloyds Banking Group, Royal Bank of Scotland and
                 Santander.


                 Since the Big Bang in 1986, increasing competition in

                 banking has remained a key concern of policy makers.

                 Daniel Tischer (2) provides a model of the UK Competitive

                 Banking Sector which helps encapsulate changes in this

                 sector over the past thirty years. This can be understood

                 as three policy cycles (as shown in figure 1) each geared

                 to increasing competition focused respectively on


                         demutualisation (industry concentration),


                         online banking (efficiency and cost savings), and


                         new entrants (increased competition)





                                “In each cycle, the aim has been to directly

                                encourage (or, in the case of online banking,

                                assume) that a combination of new entrants -

                                so-called challengers - and growth of minor

                                players, would increase choice for customers
                                and produce a more efficient sector. If the aim

                                was more competition, as outlined below, the

                                outcome has been perverse, leading to further

                                consolidation and homogeneity.” (2)
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