Page 36 - TSB G Case Study
P. 36
Official policy on retail banking was to encourage
competition, but this was negated by the financial crisis
which saw further bank consolidation.
The third cycle was the post-crisis (2008) ambition to
establish major new “challenger banks”. But these have
had limited success due to capital requirements, market
access and limited brand recognition which limit growth
potential and like the main high street banks are under
the same pressures from shareholders to maximise
returns.
A further element in achieving competition, efficiency and
effectiveness is the ease of bank customer account
switching:
