Page 9 - TSB G Case Study

information about the accounts they hold with the
big four.” (3)

The government looked to challenger banks to drive

greater competition in Britain’s business banking

marketplace. This was predicated on the Royal Bank of

Scotland’s £835m Incentivised Switching Scheme of

grants given to 15 challenger banks to promote their

offering to small business owners.

TSB

Pester was
appointed as

an Executive

Director of

TSB on 31st
January

2014. He

had been
appointed to
lead the Verde Programme for Lloyds Banking Group

(‘LBG’) in May 2011 where he undertook the task of

designing, building and launching TSB Bank and overseeing
its separation from LBG.

Pester had spent six years as the First Group CEO of Virgin
Money, worked at Santander and LBG. Having graduated

with a doctorate in theoretical physics from the University

of Oxford, he spent the early part of his career in