Page 14 - Case Lab Case Analysis

Step 1

STEP 1: Read and Reread the Case

The first read of the case is simply a quick overview to get a

feel for the industry, the company, the people, and the

situation under examination keeping in mind questions
such as:

• Who

• What
• When What’s going

• Where on

• How

• Why and
• Money, what is its significance

Read the case again more slowly in a careful, detailed and

thorough manner making notes as you go. This second and

subsequent readings should aim to identify the places,

persons, activities, and contexts of the situation in addition
to what tools of analysis might be brought to bear when

building the analysis.