Page 21 - Tyrrells Chips
P. 21
The website and Tyrrells social
media channels aimed to allow
consumers to interact and
engage with the brand by
entering competitions, upload
their pictures or even posting
their suggestions for the next
crisp flavour.
ACQUISITIONS
In May 2010, Langholm Capital, acquired Bart Spices following a
management buy-out. The Bristol-based company is one of the UK’s
largest suppliers of herbs and spices.
in January 2012, in its first acquisition, Tyrrells acquired, the family run
business Glennans of Uttoxeter, one of its competitors in the vegetable
crisps market segment which makes up 10% of Tyrrells’ total revenue.
Glennans had been making vegetable crisps since 1994, catering for
private label, co-manufacturing products for other manufacturers and
supplying branded Glennans products to retailers including Tesco and
Waitrose.
“Tyrells are investing in the site as their centre of excellence
for vegetable crisps. £1.5m has already been spent on new
equipment with a further £1/2m investment planned this year.
Some 25 new manufacturing jobs have already been
created”
said David Glennan, who continued as Managing Director of the
Glennans site.
