Page 42 - CL How to Read a Case Study

d) Analyze the external environment to define threats

and opportunities.

e) Integrate strengths and opportunities by developing a

precise strategy statement.

f) Create corporate policies, plans and programmes to

achieve the strategy statement.

g) Monitor implementation of policies and plans.

h) Reappraise in terms of goal achievement.

Mission/Vision

Vision is a short, succinct statement of what the
organization intends to become and to achieve at some

point in the future. It is the image that a business must have

of its goals before it sets out to reach them. Often the Vision
Statement is confused with, or interchanged with the

Mission Statement. The vision statement is future

orientated. It is about what the future will look like if the