Page 45 - CL How to Read a Case Study

External environment

The external environment comprises those elements and

conditions which are outwith management’s control (see
above).

Taken together the internal and external environments will
highlight numerous factors which influence the

organisation’s performance. Some of these factors are

immediately critical whilst the majority are at best capable,
some time in the future, of becoming problematical. The

cruciform chart allows pictorial representation of those

factors which are the most crucial for the organisation’s

future development. These are the critical elements which

will, if not addressed, have an immediate impact on the
organisation.