Page 24 - Kirin Holdings Case Study

example is found in Kirin’s involvement in Sri Lanka where it

“funds training for tea growers to obtain Rainforest Alliance
certification for sustainable agriculture. Kirin also donates

textbooks to primary schools in tea growing locales. Such

actions help us achieve fair trade and sustainable sourcing,

whilst furthering environmental conservation, sustainability,

and local development.” Toshio Arima, Outside Director Kirin Group
(3)

In addition, the Kirin Group established the Kirin Group

Plastic Policy in February 2019 to specifically address the

issue of plastic waste, one of the most pressing
environment-related social issues. The Group promotes the

sustainable use of plastic and resource circulation such as

the use of plastic containers, packaging, and other items by

group companies.

Furthermore, Kirin Group revised its action plan, the Kirin
Group CSV Commitment, (See Appendix 4) with the aim of

achieving its CSV Purpose. This revised CSV Commitment

had been positioned as a non-financial target for the “2019-

2021 Kirin Group Medium-Term Business Plan”, and was to
be implemented as a Groupwide effort.

At the heart of CSV is Kirin’s results focused management

which was key to raising corporate value and attaining

sustainable growth. For management whilst fulfilling its
responsibility as an alcohol producer, attempted to create

value by addressing social issues in the key areas of health

and well-being, community engagement, and the

environment and by addressing these issues, it would help