Page 473 - The Case Lab Book
P. 473
Advertising Revenue Falls 2009
%
Total Print and Revenues Fall -33.5
made up of fall in revenues
from
Job ads -53.8
Property ads -54.2
Automobiles -29.3
Other Classified -11.5
As the recession bit deeper many employers reduce staff or
introduce hiring freezes. By August 2009 JP had revealed
further loss from the advertising slump as it reported half-year
losses of £94.2million. It also revealed it had cut a further 439
jobs to take its total workforce down to 5,969, this followed a
15 per cent staff reduction the previous year.
The share price continued to fall and by 2012 JP was at one point
trading between 10 and 13 pence a share.
