Page 476 - The Case Lab Book
P. 476
JP had 254 publications as of 31 December 2014:13 daily
newspapers, 193 paid-for weeklies, 38 free titles and ten
lifestyle magazines.
Furthermore, JP’s growth strategy identified three key factors
that it believed would set it up for growth overall, against
which brands had to be assessed and grouped accordingly.
The three factors were:
Advertisers & Products:
