Page 477 - The Case Lab Book

focusing JPs commercial offer around fewer, better,

commercial products which were most attractive to its
customers.

Geographies:

focusing its investments on its primary brands which are
in markets where the economics show there is most

potential for growth, or where their financial contribution

is strong.

Audiences:

focusing its efforts to attract more commercially valuable,

multi-platform audience groups, with disposable income,
and are attractive for advertisers to reach.

JP’s shareholders had agreed a £360 million refinancing deal in

May 2014, which included raising £137.7 million from
shareholders and a further £220m through a Bond issue. It

reported net debt standing at £186.4 million at the end of the

2014 financial year.

Newsroom of the Future: one-size-fits-all

The “Newsroom of the Future” requires its editorial staff to be

proficient in the use and application of innovative digital

systems which necessitates new tools and skillsets in order to
fulfill their new roles. “ For instance, the community content