Page 479 - The Case Lab Book

▪ Multimedia storytelling skills

▪ Data and statistical skills for storytelling.
▪ Audience development skills

▪ Basics of programming.

▪ The business of media.

In the past news gathering meant purchasing news wires from

agencies, now it included emailed photos and videos from the

public, automatically captured audio and video from other
stations, blog sites, and RSS feeds as well as self-generated

copy. Managing this plethora of news sources meant that the

editor had to inform the journalists that they were working

together on a story? For journalists this might pose a problem

in terms of what photo do they drag and drop into the copy
and can they adapt such photos through appropriate

software? Furthermore, will they know which audio clips are

available on the radio playout system? Finally, how are the
different renditions of the same story distributed e.g. to web,

newsprint, radio, TV, SMS and MMS, and should they be

distributed at the same time or sequenced?