Page 478 - The Case Lab Book
P. 478
editor needs to analyze audience needs and this essentially
requires knowledge of web metrics and analytics; for the
engagement editor, he or she should possess expertise in
social media, marketing and events planning; and for most of
the newsroom staff, digital and multiplatform production is an
integral part of the job.” (Mu Lin)
Job descriptions for the “Newsroom of the Future
Adapted from Mu Lin
Skills required for the Newsroom of the Future comprise
elements such as:
