Page 86 - The Case Lab Book
P. 86

How are these elements related? It may help

                       to examine the following

                       portfolio of investments,
                       diversification (related or unrelated),

                       synergy,




               to help determine organisational strategy.






               STRUCTURE & CONTROL
               Analyze structure and control systems. The aim of this

               analysis is to identify what structure and control systems the

               company is using to implement its strategy and to evaluate

               whether that structure is the appropriate one for the


               company






               SWOT
               Once the timeline is completed, the SWOT analysis can be
               built. Each identified element in the timeline may be

               assessed in terms of a SWOT e.g. a functional analysis of the

               organisation showing where the organisation is strong or

               weak should be undertaken.Likewise an assessment of the

               external environment with its opportunities and threats


               should be carried out.

               PEST
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