Page 195 - sustainable tourism-- Dr.Aya

NGOs need to work in a harmonious and

unanimous manner to ensure the smooth

running of the tourism system. Literature

shows a high correlation between profitability

generated in tourism business and preservation

of the environment of the region where

tourism activities occur (Borzino, 1999 cited

in Battaglia et al., 2012). A look at the

‗contemporary tourists‘ shows that the

‗tourists are ecologically aware and especially

interested in experiencing the atmosphere and

becoming familiar with the identity of the

destination.‘ Selection of the tourist

destination is primarily influenced by

resources like landscape, ecology, traditional

architecture, cultural tradition and climate

(Gracan, Zadel and Rudancic-Lugaric, 2011).

Thus the atmosphere is responsible for

attracting the tourists to the destination and

harming it would be similar to killing the

goose that lays the golden eggs. Tourism

businesses is therefore a part of the ‗coherent

regional offering‘ and needs to function in

and sustain the regional offering.

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