Page 200 - sustainable tourism-- Dr.Aya

image building and making the customers

aware about what is expected of them when

they visit such destinations. Literature shows

that sustainable info source for travel and

tourism are the travel guides, Internet and

personal networks. Thus info can be provided

through the Internet on the company website

in different languages for the global audience,

travel guides, blogs and by providing

memorable experience to the customers so that

they spread positive word of mouth.

FROM SUSTAINABLE DESTINATION

MANAGEMENT TO CONSUMERS

CHOICE OF HOLIDAY DESTINATION:

The sustainable management, role of

stakeholders and consumer insights can be

linked together for sustainable tourism

development. The government (both central

and local) are responsible for sustainable

destination development through their various

policies and practices. The double arrow

shows that as a result of this the government

would itself follow sustainable practices and

become environmentally responsible in its

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