Page 197 - sustainable tourism-- Dr.Aya

customers. Their aim should be long term

sustainability of the destination so that they

can ‗milk‘ the destination for longer period of

time. The local community is the next most

important stakeholder as they are a part of

both the experience of the tourists and the

service that is to be provided to them. The

government through sustainable tourism can

provide more jobs to them without

discriminating on the basis of gender, race,

disability, etc. This will lead to poverty

alleviation and add to the prosperity of the

local community. The role of

environmentalists as stakeholders cannot be

overlooked as they are responsible for

ensuring sustainable practices are being

enforced. Last but not the least the tourists are

also important stakeholders (UNEP WTO,

2005) as they make the wheel go round by

patronizing such destinations for a quality

experience. These various stakeholders can be

seen in the bigger picture as the different

players of a game where the goal is

sustainability and the destination that manages

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