Page 201 - sustainable tourism-- Dr.Aya

day-to-day activities as well. The local

community also imbibes sustainable practices

in its day-to-day life and ensures sustainability

of the destination. Various service providers to

the destination (airlines, travel agents, etc.) are

the receivers, perpetrators and transmitters of

sustainable destination info. Once they inform

the tourists of the sustainable practices at the

destination, they can imbibe and integrate this

info into their activities also. The SMEs are

the souvenir manufacturers, entertainment

providers, etc., and they are responsible for the

development and performance of sustainable

practices at tourism destination. Hospitality

firms are dealt with separately as they are the

main actors and have maximum access to the

tourists as far as delivery of services is

concerned during their stay at the destination.

They can highlight the various sustainable

practices being practiced at their property and

guide and influence the tourists to a

‗sustainable‘ behavior while at the destination.

These firms can through their website inform

the global audience about the sustainable

practices being adopted and how it has

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