Page 199 - sustainable tourism-- Dr.Aya

receive a favorable response from customers

the correct beliefs need to be addressed and

the quality of info plays an important

intervening variable. Thus what motivates the

tourists (tourism related) along with their

sustainability values need to be addressed to

influence the tourist‘s purchase behavior. The

‗environmental info disclosure quality‘ is

found to positively impact the corporate

reputation, builds credibility among

stakeholders and leads to sustainable growth

of the company following such practices due

to the competitive advantage provided.

Thus following sustainable practices and

communicating the same to the customers will

lead to enhanced corporate performance.

Marketing of the sustainable tourism

destination if used strategically can encourage

more tourists to visit the destination and at the

same time persuade them to perform

sustainability practices at the destination. This

marketing needs to be done not only on-site

but off-site as well in the form of info about

the practices being followed so that it leads to

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