Page 11 - June 2017 Board Retreat BOOK COMBINED NEW

P R A CT ICE ARE A LEADER

CATEGORY JIM JOHN D JOE TIM
OF RESPONSIBILITY PK-12 MUNICIPAL/RECREATION HIGHER ED ALL PRACTICE AREAS

Organize and lead marketing efforts for the Develop strategic plan (with help) to Develop and direct strategy to identify, evaluate Assist in acquiring targets
practice area, providing leadership for projects achieve success in the practice and successfully pursue higher ed projects
and clients

Make go/no go decisions on proposals; Create and implement business development Research and understand the key drivers BD/Marketing/Networking
formulate project teams, write/coordinate plan of higher ed projects including trends, best
proposals and interviews practices and architect selection processes

Create and implement marketing plan Identify and lead key FGM staff necessary to Team assembly
successfully execute BD strategy
BUSINESS DEVELOPMENT

Monitor and improve use ability of Identify and establish long term relationships
completed projects from a client’s with engineers and consultants necessary
perspective to successfully pursue and execute project
opportunities

Identify and ensure continued development and
refinement of higher ed marketing materials,
social media communication and other tools
necessary to successfully demonstrate and
publicize FGM’s capabilities

BOARD RETREAT JUNE 2017