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F Y 2 0 1 7 S T R A T E G I C P L A N A R E A S O F F O C U S

FGM’s Municipal Practice will focus on the following key areas of focus for fiscal year
2017:

 Support FIRM WIDE Geographic expansion efforts. Continue expansion of our police,
fire and possibly aquatic markets to a wider geography. Deliver services based on
one of the following three models:

1. MWL model – hired by the Municipality directly usually during the study phase,
help select local architect, be Owner’s Public Safety advisor throughout the
process.

2. Limestone model – hired by the Municipality to prepare bridging documents
and help select a design-builder to implement the project.

3. Rockford model – partnership with FGM as Design Architect and a local firm
as the Architect-of-Record.

Our objective is to not just do studies, but to be involved in a more significant part of
the project. We will endeavor to team with an E/A firm or small A/E firm.

In order to accomplish goals, begin by joining state and local associations, attending
state conferences (3 year commitment), subscribing to Onvia for other states, finding
local, politically well-connected partners (architects, contractors, etc) in targeted
geographic regions. Potential targeted regions (subject to completing research as a
first step):

1. Expand radius around current offices (maybe 4-5 hours)

2. Houston, Dallas or Austin, Texas

 Support FIRM WIDE Resiliency efforts in developing a new “service”. Weave the
“resilient” story into our marketing materials and begin talking with our clients and
potential clients about the importance of resilient design in our everyday practice.

 Continue increasing each team member’s knowledge of Municipal project types
and ability to deliver well detailed, cost efficient projects to control redesign efforts,
become a resource to our clients and maximize our development into well rounded
Architects.

 A continued emphasis on proactive business development efforts with our top ten
pursuits and increasing our ability to win the work through strategically identifying
how to win the work and remaining consistent with that strategy throughout the
pursuit of the client/project.

 Improve ability to manage clients and increase business development effectiveness
by developing Project Manager’s and Staff’s soft skills.

 Strengthen Northern Region / Southern Region team integration and camaraderie.