Page 6 - Listing Presentation

TEN JOBS FOR YOUR REAL ESTATE The home selling process

PROFESSIONAL

1. 2. 3. 4.
Your real estate professional is there to help you through Your job is to make your home appealing to the Evaluate Set the right Determine time
the most challenging aspects of selling your home. This marketplace with the right price and by keeping it in show Start your needs price frame
includes, marketing, negotiating and closing the sale. ready condition.
While it may be hard for you to relinquish control of such
an important job to your agent, there is plenty for you to
do to make your transaction successful.

Jobs Your Agent Will Happily Do Jobs Your Agent Will Happily Do 8. 7. 6. 5.

• The CMA: While you choose the price of your home, • Showings: Opening your home to qualified buyers is Show to potential Prepare your Implement a Sign
customized
your agent provides the most up-tothe-minute important, but the key word here is qualified. Your buyers Property for sale marketing plan disclosures
market information to let you know the approximate agent will make certain that other agents only bring
range your house will sell. The Comparable Market serious buyers inside your home.
Analysis (CMA) show recent homes for sale and
homes recently sold that are like yours. The CMA will • Negotiations: It’s easy to get frustrated with
feature homes like yours in neighborhood, type of buyers who make low offers or ask for numerous
home, price and other relevant variables. concessions. Keeping negotiations between your 9. 10. 11. 12.
agent and the buyer’s takes the emotions away. Get
• Listing Your Home: Selling your own home is showing feedback Receive offers Negotiate offers Accept offer
and make
possible; but it is also stressful, time consuming • Contracts: Your buyer will likely use a state-approved adjustments
and won’t save you the money you think it will. Real contract for the offer. This contract is carefully
estate professionals sell your home faster and for written to avoid misunderstandings and to protect
more money. Over 85% of homeowners list with a both parties from misinterpretations. Your agent
professional. will carefully look it over to make sure your interests
are protected and make appropriate suggestions or
• Sales Strategy: Your agent knows the market what changes if necessary. 16. 15. 14. 13.
buyers are responding to and what lenders are Assist Assist with Begin Sign contract
willing to loan. He or she will help you choose a sales • Moving the Transaction Forward: Your agent will with inspection mortgage process closing process
strategy based on your personal needs. work very hard to ensure that all parties involved in process
the transaction perform all necessary parts in the
• Communications: Your real estate professional will appropriate time. By moving the transaction forward,
be in touch as often as needed with feedback and your closing won’t be delayed.
changes in the marketplace. You are also welcome
to call anytime for updates. • Coordinating the Closing: Once you and your buyer
have reached an agreement, the transaction must 17. 18. 19. 20.
Assemble
• Marketing: Every market is different. Your real estate be turned over to a closing agent. This closing Assist with Final all documents Proceeds check
professional knows where to put your listing for the agent is typically a title company that manages the title process walk-through and attend delivered to you
most exposure, how to present your home online and paperwork for the closing sale. You will meet in a closing
in flyers, and how to network to get more qualified neutral location and sign the documents. Your agent
buyers into your home. will accompany you to make certain the closing goes
smoothly.
Property sold
Trust your agent to do their job. Selling a home can take weeks or months, depending on market conditions. Remember that
your agents wants to sell your home as much as you do. Their business depends on repeat customers and referrals.