Page 8 - Ginefsaga Annual Report 2020

Improvise, Adapt, Overcome

Being in a virtual environment this year and without the
ability to engage a larger crowd through trade fairs, we To streamline, to improve our
reached out to local media outlets to be interviewed and customer's experience in purchasing

featured on their platforms in order to reach out to a our product, and to ensure
greater audience. Since our pieces can also be used as accessibility, we created a website
serving platters, we also reached out to Chef Christian (ginefsagaguam.com). It also created
Panganiban at Prospect Pop-Up Cuisine to feature our an avenue to learn more about our
pieces with their menu items on their social media company and to order our pieces
pages. We also ran Instagram ads to expand our account safely and securely. We also worked
reach and garner the attention of potential customers with Glimpses of Guam to list our
beyond the scope of friends and families. product on Mall of Guam, a local e-
commerce platform.

Without the opportunity of setting up displays at a trade fair, we
decided to reach out to Mike Benito, General Manager of Pay-
less Supermarkets, to pitch our product and whether or not the
chain store would be interested in allowing us to set up a small
booth in some locations. After the pitch to the General Manager,
we were directed to pitch again to the individual store

managers one at a time; in which we ended up being able to set
up booths at the Oka, Maite, and Micronesia Mall locations. Our
team members were stationed among the three locations to
stand by our booth to talk about our product and ultimately sell
it, capturing the entrepreneurial spirit. Thirty-eight pieces
in total were delivered, in which they were all sold out
within a week on consignment.
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