Page 4 - OSEP Management Module 3_Neat

moDULE

Marketing and public relations

In this module we will cover:
• public relations for clubs/federations
• general marketing information
• sponsorship proposals.

Public relations for clubs/federations

Public relations is a fancy way of saying ‘how we start and continue a mutual
understanding with our people’. In this case ‘our people’ includes:
• members
• parents
• sponsors
• clubs/federations
• coaches
• officials
• government agencies
• schools
• the media, etc.

Sporting clubs/federations cannot operate well without good relationships with
‘their people’, or their stakeholders.

Planning ahead in marketing and public relations is important if your club/
federation is to succeed. As sporting clubs/federations are operating in a
competitive environment, it is more important than ever that they think about:
• the people and groups they interact with
• how they interact with them
• how they market themselves.

Activity 3.1

Who are the stakeholders of your club/federation?

OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE