Page 5 - OSEP Management Module 3_Neat

Activity 3.2

What does your club/federation do to build and maintain positive relationships with
the stakeholder groups you listed in Activity 3.1?

Activity 3.3

What could your club/federation do to build and maintain better relationships with
the stakeholder groups you listed in Activity 3.1?

Working with the media

Building a positive relationship with the media
The media is a key stakeholder in your club/federation. Media coverage is difficult
to get for many clubs/federations. Therefore, it is important to make a real effort to
build positive working relationships with relevant media outlets (local, national or
international).

It is increasingly important to develop the skills required to attract, plan for and
participate in print, electronic (TV, internet) and radio media interviews.

With the increasing level of scrutiny on athletes and coaches, your club/federation
will always want to portray a positive image, rather than a negative one, in the
eyes of the media and other stakeholders.

OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE