Page 9 - OSEP Management Module 3_Neat

How to prepare for, and perform in, the various media

Television
• Appearance — be well groomed. When you select your clothes,
avoid small prints and patterns, as they look too busy on screen. Also avoid
white because it does not reproduce well on screen. Ask the interviewer prior to
the interview if you have a concern.
• Camera angles — do not be caught off guard by the camera. At least two-
thirds of your face should be facing the camera.
• Body language — use gestures, just as you would with any audience, but
make them a little smaller. Large gestures will be overwhelming on the small
screen or your arms will be out of shot.
• Equipment — be aware of the equipment being used and ensure that it is
working properly.

Print
Written articles may seem less of a concern because you do not have to be
videotaped or interviewed live. Although this is true, print interviews carry their own
challenges. Most interviews are audio taped and the reporter usually has more
time to process the information.

Keep the following in mind when preparing for a print story:
• interviews generally last longer
• the stories can be read and re-read
• the stories are longer and contain more substance
• more people can and probably will be interviewed
• reporters have an angle that they will build their story around if you do not
intentionally guide them.

Remember that print reporters are trained observers and will identify and build a
story around your image. They may look for personal characteristics to include in
the story such as, ‘The president appeared agitated and it was obvious that the
crisis was getting to him’. Be aware of the image you wish to portray and make
sure you follow this.

Radio
It is common for radio stations to have talk-back (call-in) shows where a guest
will be interviewed and listeners will be encouraged to call in to ask questions of
the guest. This is a great way to promote a situation and to promote an image of
being ‘at one’ with the community. It can also go wrong if you are not very careful
when answering the questions. Again, remember your image.

OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE