Page 14 - OSEP Management Module 3_Neat
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General marketing information
Many sporting clubs/federations put a lot of time, effort and financial resources
into their marketing activities. Some do this very well, while others do so in a
casual and unplanned manner. Like any aspect of managing a club/federation, if
marketing activities are not planned well, they are unlikely to work.
What is marketing?
Marketing involves a suite of activities, all of which are designed to:
• increase membership
• increase income
• improve image.
Some activities that come under the marketing banner include:
• marketing plans
• advertising (TV, newspapers, flyers, websites, events, magazines, etc.)
• promotional activities (‘come and try’ days, special events, club website, etc.)
• sponsorship
• fundraising.
Activity 3.8
Which of the marketing activities just listed is your club/federation using? How
effective are these activities?
OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE
