Page 18 - OSEP Management Module 3_Neat
P. 18
Growth options
Growth in your present market with current products and services
• Increase market share by getting more members than other clubs/federations.
• Increase the product and service use from current members.
Growth in your present market with new products and services
• Add new products and services to those that you currently offer and offer these
to your current members.
Growth into new markets with current products and services
• Expand into new geographical areas.
• Target new segments (juniors, women, masters, social players, etc.).
• Target other sports.
Growth into new markets with new products and services
• New products and services in new markets mean diversification.
Activity 3.11
Complete the following table by identifying some possible marketing strategies
that your club/federation could use for each growth option.
Growth option Possible marketing strategies
Growth in your present market
with current products and services
Growth in your present market
with new products and services
Growth into new markets
with current products and services
Growth into new markets
with new products and services
OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE
