Page 15 - OSEP Management Module 3_Neat
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Who should be involved in the marketing process?
Your club/federation may already have a marketing committee or may choose
to start one. This committee is the main group involved in marketing the club/
federation. Its job is to:
• develop
• implement and
• review the market strategies.
Every person involved with the club/federation, not just the members, represents
the club and influences other peoples’ perceptions of it. They are ‘marketing’
it whether they know it or not. Some would be doing this very well, by talking
positively about the club/federation and behaving appropriately at events.
It is important that all athletes, parents and friends of your club/federation realise
they are promoting the organisation all of the time and that this image needs to be
a positive one.
Activity 3.9
Does your club/federation have a marketing committee? If not, who looks after the
marketing activities?
OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE
