Page 20 - OSEP Management Module 3_Neat
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Activity 3.12
To get you thinking about what your club/federation has to offer and therefore how
it should market itself, complete a SWOT analysis activity using the following table.
Internal analysis
Strengths Weaknesses
External analysis
Opportunities Threats
There are many examples of sporting and non-sporting organisation marketing
plans that can be found on the internet. Try searching under ‘sport marketing
plans’ and go from there.
OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE
