Page 5 - Newsbites March 2021
P. 5
The 2021 Growth Plan was developed to drive
ambition across all key wholesale members,
PMP playing a key part of the growth for the
year ahead. The snacking plan was aligned
with General Mills and embedded into
wholesale plans, kick starting activity during
Unitas’s Virtual Tradeshow with market
leading deals to really start driving value back
into a key strategic brand for General Mills.
With so much exciting NPD we have been able
to secure listings and features within key
accounts including new listings for Betty
General Mills Update Crocker in Unitas forming part of their ‘Plan
for Profit’ Feature on Baking with Betty
The team have focused on core range across Crocker featuring as the lead brand. Great win
all customers, driving opportunities for in SPAR with c200 new distribution points for
category partnerships within our key Haagen Dazs mini pots on managed estate
members with a big focus on closing any planogram driven by category rationale and
gaps in distribution. We also went live with ‘Size Of Prize’ sell in opportunities. Yoplait
the Sugro National Plan for all members to plans have also developed significantly
start engaging on a distribution level where within the wholesale channel within the SPAR
we have seen fantastic engagement across business, focusing on the ‘Minimal credible
some of our key brands, something Sugro Range’ to really drive distribution across PMP
members have not previously had access to, on a strategically key brand for General Mills,
a true example of how we can strategically something the Brand Owner felt was key to
drive & add value. National plans have been success in driving momentum.
aligned and embedded across all customers,
with clear opportunities identified around
‘POWER PERIODS’ and how we bring the
brands to life. Just 3 months into our
partnership with General Mills, January saw
us kick start the ‘Healthy Eating’ power
period, across all Wholesale & Retail
customers, with Retail club activity secured
on Green Giant & Nature Valley. We have
also identified cross category opportunities
to optimise in depot/store features such as
our up and coming activity on Betty Crocker
and PG Tips ‘Tea & Cake’ activity within key
wholesale members to drive cross category
partnerships & link deals and really
demonstrate the power of the SHS portfolio
with our portfolio offering.
Power periods & upcoming activation
Over the coming months the focus will be
centred around key power periods on our key
brands and features will include; Betty
Crocker, Nature Valley ‘get Outdoors’
activation, Old El Paso ‘Meet Free Week’
