Page 9 - Newsbites March 2021

Standard Brands

Closing out Winter…

Q1 is a really busy
period for the G.B. Stand-
ard Brands team as it
marks the crossover point
from Winter – the season
of roaring log-fires (and
firelighters) - to our
collective first thoughts
of Spring - reclaiming the
outdoors and more
importantly barbecue
season.
…and preparing for Spring
What had been a chillier than average Janu-
ary worsened to a fortnight of extreme cold Focus now turns to maximising distribution
weather across the UK during the first half for the Zip summer range and work is well
of February - with temperatures plunging to underway in preparation for more than 2
-23c in Braemar overnight on 10/11 Feb, the million consumer units of charcoal that will
lowest temperature recorded in the UK since arrive from various locations around the world
1995! over the next month.

All of this acted as a great ‘shot in the arm’ For summer 2021 we have agreements in
for firelighter sales and contributed to our place to supply Zip charcoal to the widest
strong start to the year – including a record range of customers ever – including Tesco,
January GB sales performance. Asda, M&S, Ocado, our two wholesale part-
ners Stax & Decco and Albert Harrison - who
in turn supply Haven Holiday parks.

Meanwhile the team were busy securing
new winter distribution across the Standard
Brands portfolio with new listings achieved in
both EFG & IGA Global. Of particular
delight though was the Costco online listing
of Bestflame Firelog - a big thank-you to Andy
Adams for getting this one over the line - 18 The Standard Brands marketing team have
months of hard work has finally paid off. produced a bespoke ICC ¼ pallet Zip BBQ
displayer and the team are busy pre-selling
The team have also continued their push on this into their accounts. This is in addition to
Zip Firelog with the final 113 Zip branded the M&S Zip charcoal displayer that will be
FSDUs supplied to Spar, Booths, Stax & Decco merchandised in over 500 stores and the five
in Q1. separate Tesco Zip charcoal & firelighter
displayers which will be distributed across
the entire Tesco Extra, Superstore and