Page 42 - TARGETED REPLACEMENT CAMPAIN

PUBLIC SPOT ANNOUNCEMENT

SAIMALs Public Spot Announcements (PSAs) implementation mechanics involved roving ‘TRC themed
branded vehicles, each with a Crew of a trained DJ, key messages MC, an age appropriate IPC Agent and Driver.
These moved around the communities with stops at highly populated areas such as Ward centers or aligned
key catchment areas where target audiences were hugely concentrated (Such as: Open markets, Bus Stands,
Residential areas, Farms, etc.).

While each aligned PSA route was designed to facilitate successful dissemination of key themed messages
tailored for ITN messages scaleup; some of the targeted populations that could not be effectively reached
through aligned community based sensitization and mobilization activities owing to their engagement in
other socio-economic activities of life (farming, shop-keeping, ‘mama lishe’) or confinement at home due to
illness, etc., were effectively reached through conducted PSAs, manned by well-trained key messages MC with
the aid of a state-ofthe-art sound system(s) with a coverage and reach of 1.5 km radius, with minimal noise.

Implementation mechanics for PSA activities cut across all campaign hotspots. However, they were tailored to
suit the respective activation area’s cultural norms to ensure they resonate with target audience. i.e SAIMAL made
concerted efforts to deploy local for interpretation and message dissemination in the respective locality’s local
language to ensure engaged population easily comprehended disseminated key campaign themed messages.
Through aligned PSA activities, SAIMAL disseminated customized key malaria messages that resonated with
the campaign’s targeted low literacy settings as a trigger for positive behavioral transformation and adoption
of the campaign priority behavior.