Page 45 - TARGETED REPLACEMENT CAMPAIN

• Cultural Dance performances; SAIMAL made concerted efforts to integrate traditional dances that resonate with
respective communities of the selected campaign Districts

• Pre-designed drama skits with themed messages promoting the adoption of ITN project’s supported priority

behaviors.
• Q & A sessions on disseminated key messages on prevention with emphasis on consistent and correct ITN usage

• Inter Personal Communication sessions (IPC) through strategic engagement of age appropriate target audience
primarily

• Speeches from Community Leaders/Key Influencers for pledge their commitment in promoting scaleup in

uptake of the supported priority behaviors and reaffirm the need for each individual of the community to adopt
the supported priority behaviors.

For the ‘TRC’ project implementation across the selected campaign Districts, core discussions centered on the
adoption of the supported priority behaviors and their health benefits. Segments that engage the audiences in
discussion, prompting participation and dialogue with community members were incorporated